Dr. Lee Bofkin is the co-founder of Global Street Art, a leading multi-channel platform dedicated to supporting street art and artists. Global Street Art’s Agency is the UK’s leading supplier of Hand-Painted Advertising (HPA), winning two Drum OOH awards last year (www.globalstreetart.agency).
A former UK breakdancer, Dr. Lee Bofkin completed a biology degree at Oxford and a PhD in evolutionary mathematics at Cambridge. He has spoken about the value of painting in public spaces at TEDx, WIRED and other conferences. Lee authored the sell out book 'Concrete Canvas' in 2014, featuring a small fragment of his own personal photo-archive, which features more than 60,000 meticulously classified photos of street art and graffiti taken in more than 25 countries.
Global Street Art (GSA) exists with a simple mission: to live in painted cities. GSA achieves that in three ways: (i) the online promotion of street art at www.globalstreetart.com and to half a million fans across social media, (ii) organising pure art murals across London and beyond, including on building sites and in housing estates (GSA have organised over 2000 legal murals since 2012) and (iii) through international commercially-driven art led projects with Global Street Art Agency, providing a full service from media owner to creative agency, execution partner and content production house. The agency also partners with brands to produce content for licensing and partners with developers and landlords to produce epic-scale murals across the World.
Why I am judging the awards... "There's a lot of Out Of Home advertising and a much of it isn't very good. OOH isn't something people can ignore and we know that every day people see a huge number of adverts; we've read the studies. Since we have Out Of Home advertising we at least owe it to the consumer that it should be good quality. These awards exemplify well-thought-out campaigns that went beyond not sucking; they were actually good.
I'll be looking for ads that stuck in my mind, made me think, made me laugh or made me associate something genuine with a product in a way that was true and justified."