President
Geopath

Out of home advertising is on the cusp of great change, and I can’t think of a more exciting industry to be a part of right now.  The best OOH simultaneously layers advertising on top of art.  Increasing, OOH is embracing new technology and data to enhance campaigns.  This combination of art and science results in new possibilities for this medium.  I am excited to see the integration of innovation and art culminating in inspiring, humorous and impactful messaging that communicates with consumers like never before.

Kym was elected TAB President at the 2015 OAAA/TAB Conference.  

In the September 2016, Kym led the organization through a full rebrand under the new name, Geopath.  Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation.  Geopath is currently modernizing its approach to OOH measurement, fueling the currency with geolocation data from mobile devices and connected cars.

Kym has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data.  Kym’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results.  Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking media measurement, advertising effectiveness research and ROI analysis across channels, including mobile, digital, television, radio and GPS technology.  Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution.  Kym is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath. 

Judging panel

CHAIR - Dino Burbidge

Director of Technology & Innovation
WCRS

Anto Chioccarelli

Lead of Creative Partnership
JCDecaux UK

Arran Javed

Head of OOH Trading
MediaCom UK

Bob Wootton

Executive Director
FEPE Intermational

Britta Klosterberg

Head of Digital and Innovation
Kinetic Worldwide

Claire Sadler

Group Brand Director
BT Group

David Vokes

Sales Director
Metro

Emma Scott Robinson

Creative Director, Craft Lead
SapientRazorfish

Glenn Brawn

Joint Managing Director
Redbus Media Group

Hannah Norbury

Channel Director - Out of Home
LucozadeRibenaSuntory

Ian Reynolds

Managing Director
KBH Group

Jen Smith

Global Creative Director
Maxus

Jessica Roberts

Chief Client Development Officer
OMD UK

Katie Lee

Managing Director
Sunshine

Kym Frank

President
Geopath

Maya Bogle

Co-founder
 

Rik Moore

Head Of Strategy
Havas Media

Robin Garton

Executive Creative Director
Pulse Creative

Roy Shepherd

Head of Out-of-Home
Goodstuff