“Out of home advertising is on the cusp of great change, and I can’t think of a more exciting industry to be a part of right now. The best OOH simultaneously layers advertising on top of art. Increasing, OOH is embracing new technology and data to enhance campaigns. This combination of art and science results in new possibilities for this medium. I am excited to see the integration of innovation and art culminating in inspiring, humorous and impactful messaging that communicates with consumers like never before.”
Kym was elected TAB President at the 2015 OAAA/TAB Conference.
In the September 2016, Kym led the organization through a full rebrand under the new name, Geopath. Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is currently modernizing its approach to OOH measurement, fueling the currency with geolocation data from mobile devices and connected cars.
Kym has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Kym’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results. Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking media measurement, advertising effectiveness research and ROI analysis across channels, including mobile, digital, television, radio and GPS technology. Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution. Kym is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath.